The Little Letter Club
MADE FOR MEANINGFUL CONNECTION.
The Little Letter Club is a social impact campaign that reimagines handwritten correspondence as a way to foster meaningful human connection in an increasingly digital world. Inspired by the nostalgia of mid-century print culture, the campaign encourages people to slow down, reconnect, and build community through tangible experiences rather than online interactions.
Areas of Focus
Campaign Design
Branding System
Social Media
Designed in Figma, this social media concept demonstrates how The Little Letter Club's visual identity adapts to digital platforms while maintaining a cohesive brand experience through imagery, typography, and messaging.
Designed as an extension of the campaign's visual identity, this printed invitation promotes Pastries & Pen Pals, the campaign's signature community event. The piece expands the brand into a physical touchpoint while encouraging participation through thoughtful, in-person connection.
cHALLENGE
Research and design a social brand campaign of your choice. Outline the issue, ideate and produce a set of relevant deliverables, and produce a cohesive campaign that works toward solving your chosen social issue.
PROCESS
I conducted audience research, identified key pain points surrounding digital communication, and developed a comprehensive campaign including branding, public signage, marketing materials, and a monthly subscription concept.
sOLUTION
I created The Little Letter Club, a subscription based service designed to foster connection through original artwork, letters, and thoughtfully curated mail, supported by a cohesive brand identity and promotional campaign. Expanding beyond the mail club, this campaign creates opportunities for members to connect beyond the mailbox through community events, creative gatherings, and experiences designed to cultivate authentic human connection.
